Site development brief

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Site development brief: key components and information for a successful project

A site development brief is an important tool for communicating key information and defining client and developer requirements. Its purpose is to agree on expectations and define a strategy for the successful implementation of the project. Below is a list of components that can be included in a site development brief:

Business description:

Company Name: Enter the name of your company or project.

Field of Activity: Describe the main activities and services.

Goals and Objectives:

Main Goals: Define the main goals you want to achieve through the site.

Key Tasks: Describe the specific tasks that the site should solve.

Target audience:

Demographic Characteristics: Determine the age, gender, place of residence and other characteristics of your target audience.

Interests and Needs: Discover what interests and needs your potential users.

Competition and Uniqueness:

Competitors: List your main competitors and their sites.

Unique Propositions: Identify what makes your brand or product unique.

Functional Requirements:

Main Sections and Pages: Specify which main sections and pages should be on the site.

Interactive Elements: Mention any specific features or interactive elements such as forms, chats, animations, etc.

Design and Style:

Color Palette: Determine the primary colors to be used.

Style and Emotion: Describe the desired style and emotion the design should convey.

Technical Requirements:

Hosting and Domain: Specify whether hosting and a domain name already exist or must be installed.

CMS and Technical Stacks: Specify the preferred content management system (CMS) and technical stacks to use.

SEO and Marketing:

Keywords: Identify the main keywords that should be optimized.

Marketing Strategies: Describe strategies for promoting the site and attracting traffic.

Budget and Terms:

Financial Limits: Specify the budget for the development and maintenance of the site.

Implementation deadlines: Determine the deadlines by which the project should be ready.

Support and Service:

Site Support: Determine the need for further support and maintenance.

When preparing a brief, the most important thing is to clearly express your wishes and expectations from the project. This will help developers understand your needs and create a site that meets your goals and requirements.