Advantages of the old site over the new one

The advantages of an old site over a new one for search engine promotion can be very important. Some of them are discussed below.

Domain history:

Older sites have a domain history that can be very important for search engine rankings. If the domain was registered many years ago and has many connections. Then this can be an additional factor that will help raise the site in search engines.

Number of links:

Older sites can have a significant number of links from other sites, which can positively affect their search engine rankings. If many sites point to the old site. This may indicate its authority and relevance to the topic.

Content quality:

While newer sites may have a more modern interface and visual appeal. The quality of content on older sites may be significantly higher. Older sites have had more time to create content and can be more deeply researched into the subject. Which is reflected in the quality of articles and other content on the site.

Landing page stability:

Older sites may have a more stable landing page that has already been tested and optimized for search engines. New sites may need additional optimization work to achieve the same stability.

Compliance with search engine criteria:

When developing a new site, certain problems may arise related to compliance with the criteria of search engines that are already used by the old site. For example, an old site may already have an established internal structure, convenient navigation, and labels that help search engines understand exactly what is on the site’s pages. This can positively affect the position of the site in search engines.

Reliability:

Older sites may have a higher level of reliability and security. If the site has successfully passed many years, then it has already passed the test of time and has been updated in terms of security and protection against hacker attacks.

Authority:

Older sites may have higher authority in the eyes of users and search engines. Many users may be familiar with and trust the old site, which can lead to higher traffic and higher search engine rankings.

Higher positions in search engines:

In general, older sites can have high positions in search engines because they have already collected information and performed optimization work on the content and structure of the site.

Advantages of the old site over the new one

So, as you can see, the old site can have significant advantages over the new one in terms of search promotion. However, this does not mean that the old site is always better. New sites can be more technological and modern, which can allow them to be more competitive in the market. Ultimately, deciding which site is better will depend on many factors, not just the age of the site.

Also, it’s important to note that while older sites may have more links and authority, that doesn’t always guarantee search engine success. New sites can create high-quality and interesting content, which ensures their rapid growth and attraction of new users.

Therefore, it is worth keeping and maintaining the old site if it is effective and has high positions in search engines. However, it is also important to regularly update and optimize the site’s content and structure to ensure its future competitiveness.

Ultimately, deciding whether to use the old or new site will depend on many factors, including the site’s theme, purpose and target audience, competitive circumstances, and other factors. Therefore, before making a decision, it is necessary to evaluate all possible options in detail and contact SEO promotion professionals.