Why it is not necessary to delete products in the online store
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Why you don’t need to delete products in the online store: Strategy of assortment management
Why is it not necessary to remove products in an online store in the world of e-commerce, where competition is always increasing, many online store owners feel the need to constantly update and optimize their assortment? Removing items may not always be the best solution. Let’s consider several reasons why keeping products in stock can be strategically important.
Saving sales history and data
Each product has its own history of sales and interaction with customers. Removing items means losing valuable data that can be used to analyze demand, forecast trends, and produce business development strategies.
SEO rating support
Each product page is a potential entry point to the site through search engines. Removing products can lead to the loss of valuable links and positions in search results, which can negatively affect the overall SEO ranking of the site.
Possibility of further sale and extension of the life cycle of the product
Products may have unanticipated demand in the future. Removing them from your inventory may prevent you from using them in the future when there is demand or when they become popular.
Customer loyalty support
Removing products can cause a negative reaction from your regular customers. They may lose confidence if products they regularly buy suddenly go out of stock.
Expansion of the assortment and testing of new markets
Increasing the assortment allows you to test new products without removing old ones. This can be important in the context of the strategy of expansion and replenishment of new markets.
Instead of removing products, it may be more profitable to apply an assortment management strategy. This includes analyzing data, identifying trends, updating outdated products and adding new ones, keeping sales history, and even rethinking marketing strategies. This approach helps preserve valuable data and maximize the potential of your online store in the long run.
